Meet the Human Behind the Treats

Hi, I'm April Mendoza, owner of Double Dog Dare Barkery in Las Cruces, New Mexico.

If you've ever celebrated your dog's birthday, thrown a Gotcha Day party, or found yourself buying "just one more treat" because of that happy tail wag, then you already understand why Double Dog Dare Barkery exists.

My passion for dogs has been lifelong, but my professional journey has taken me through several industries that all led me here. For more than 20 years, I've built a career in food and beverage, hospitality, business leadership, and veterinary medicine, giving me a unique perspective on creating memorable experiences for both people and their pets. Along the way, I founded MUTTZ Canine Social Club, where I saw firsthand the incredible joy that comes from creating spaces where dogs and their people can gather, celebrate, and build lasting memories. That experience reinforced something I had always believed, our pets aren't just animals; they're family, and they deserve to be celebrated.

Today, my greatest inspiration comes from my own dogs. Coco Chanel is a rescue who completely stole my heart. She reminds me every day that second chances can change lives and that every dog deserves to be loved and celebrated. Then there's Louie Vuitton, whose personality is as big as his name. Louie brings endless energy, laughter, and a little bit of mischief into our lives. Together, Coco and Louie are my biggest inspiration, my toughest taste testers, and the heart behind everything we create.

At Double Dog Dare Barkery, every cookie, pupcake, birthday cake, celebration box, and seasonal treat is handcrafted with the same care I'd put into something made for my own dogs. We focus on quality ingredients, creative designs, and unforgettable moments because we believe our pets deserve celebrations just as meaningful as our own.

Our name comes from one of the most recognizable childhood phrases:

"I Double Dog Dare Ya."

To us, it isn't just a name—it's our challenge to every dog parent.

We Double Dog Dare Ya...

...to celebrate every birthday.

...to never miss a Gotcha Day.

...to spoil your best friend.

...to throw the party.

...to make more memories.

...to love your dog just a little louder.

Because life is too short not to celebrate the ones who love us unconditionally. From my family to yours, thank you for supporting my dream and allowing me to be a small part of your dog's biggest milestones.

I can't wait to bake something unforgettable for your best friend.

We Double Dog Dare Ya. 🐾

April Mendoza
Owner
Double Dog Dare Barkery
Las Cruces, New Mexico